Molo unveils the Autumn Winter 2024 collection titled WORLD PLAY, honouring play as an inherent expression of life. Recognising play as a vital aspect of human nature, we highlight its role in social interaction, learning, and fostering joy.

Embracing play as a fundamental right for every child, we draw inspiration from Belgian artist Francis Alÿs exhibition “Children’s Games,” which captures the universal essence of play across different cultures.

We will explore various facets of play throughout the collection’s three deliveries, celebrating its versatility and significance.

Molo’s journey sprang out of curiosity and a drive to change the existing children’s fashion world, which was, in 2003, less than vibrant and colourful. Since its conception, Molo has seen its role as the brand that provides “favourites” for every child’s closet.

Molo’s first collection, 2-8 years, sees the light of day in the spring of 2003 and is initially sold in Denmark, Sweden, Norway, Holland, and England. But the Molo customer isn’t satisfied because they want more: so the first Molo baby collection, 0-2 years, launches in 2005, and in 2009 the first separate outwear collection makes its debut. Since then, Molo has seen its product range grow to include boys’ and girls’ collections up to 16 years, as well as a swimwear collection.